What marketing trends should business owners know about to help focus their efforts in 2019?
No matter who you ask or what business you ask, I bet you they will all have different opinions on this question.
We treat each business as its own person, with its own personality. Part of this is knowing what stage the business is in. Has the business just been born? Is the business crawling? Maybe the business is in the walking stage? Or perhaps the business is running at full force?
This will have to do with how the business is marketing or advertising. Every consumer goes through the stages of: awareness, recognition, recall and action.
We went from Facebook to Instagram to Snapchat to Periscope. What we see here is a transition from words and images to just images to now video. With information at our fingertips, the attention span is getting shorter and shorter. Videos are getting more and more important. Some of your target market much rather watch a 30 second video about your business than to try to navigate your website to get a deeper knowledge of your business. Don't make them search for it.
Either have a video about your business or pick a few topics of your expertise that are interesting and make a video about it. This, of course, will depend on your industry. Be careful of talking heads and rambling. Have a plan, have an outline and execute it.
Don't just take my word for it.
By 2017, Online Video Will Make up Nearly 70% of Consumer Internet Traffic-Cisco
"Most of Facebook Will Soon Be Video. Twitter Is Launching Twitter Video, Periscope, and Vine. Snapchat, Instagram, Tumblr, Etc. Have All Prioritized Video" Founder of EpicSignal, Brendan Gahan, predicts an already evident increase in videos on social media channels.
Sitting in a castle dating back to 18th century or up above, looking down unto a volcanic lake. The best restaurants in the world are known not only for what they make, but what make them. Whether it be a view or an experience or perhaps just the menu, whatever it is that sets these restaurants apart can’t be found anywhere else. Here we take an extended look at some of the top restaurants in the world.
Also known as “Apano Meria” or “Anomeria”, Oia is a traditional settlement in the north of Santorini. This beautiful village sits approximately 150 meters above sea level. Ravaged by an earthquake in 1956, Oia has gone under an extensive restoration process that has brought the city back its former glory.
Worth Avenue has been a forever staple for Palm Beach.
In 2013 it was voted one of the top three "Most Iconic" streets in America.
The upscale shopping strip is home to many iconic stores, as well as the Living Wall pictured below.
"The installation cost $250,000 and includes 10,920 tropical plants from 11 different species and the irrigation system to support them. The plants are a mellifluous sounding group - Mondo Grass, Xanadu Philodendron, Asiatic Jasmine, Silver Sawtooth Palmetto, Altermanthera 'Yellow', Muehlenbeckia Axillaris, Philodendron 'Burle Marx', Dusty Miller, Zebrina pendula, Coontie and Zoysia Grass." (visitflorida.com)