Largest sale in sports history
In 2014 former Microsoft CEO Steve Ballmer became the new owner of the Los Angeles Clippers. Ballmer would pay a record $2 Billion for the NBA Franchise, most ever for any sport. In 2000 UFC was purchased for $2 million, and in 2016 is now sold for a record $4 Billion dollars. News of the record breaking sale was announced by William Morris Endeavor & International Management Group. The new owners make up a partnership of WME (William Morris Endeavor), IMG (International Management Group), MSD Capital, and KKR global investment firm.The Abu Dhabi government’s Flash Entertainment (Zuffa LLC) still owns 10 percent of UFC.
In the last decade UFC has become a global force in the sports world. Last year alone UFC generated an estimated $600 million in revenue while attracting a growing audience of millennials. Millennials make up the most coveted demographic advertisers and TV networks. UFC fights are shown in more than 156 countries and its events are the top sellers on pay-per-view TV.