Marketing

What Stage of Marketing is Your Business In?

What Stage of Marketing is Your Business In?

We treat each business as its own person, with its own personality. Part of this is knowing what stage the business is in. Has the business just been born? Is the business crawling? Maybe the business is in the walking stage? Or perhaps the business is running at full force?

This will have to do with how the business is marketing or advertising. Every consumer goes through the stages of: awareness, recognition, recall and action.

ALL THE NEW RESTAURANTS DOWNTOWN WEST PALM BEACH

Eleven businesses in Downtown West Palm Beach have opened in the fiscal year of 2016 with seven others in production. This may seem like a lot, but it is actually right on schedule with Downtown West Palm Beach previous years.
 
The new businesses in Downtown West Palm Beach are:
·  Amazing Feet
·  Phenix Salon
·  Got Ink
·  Picnic Fashionista
·  Fetch Palm Beach
·  Johan’s Joe Cafe and Coffee Shop
·  HotelPlanner.com
·  Fitness Hub
·  Dorian’s Red Hand
·  Jardin
·  Banko Cantina Nationally

So Many Things To Do In Downtown West Palm Beach

From concerts to galleries to plays, Downtown West Palm Beach has it all.

Explore Contemporary Art on Mimosa Saturdays at Habitat Galleries, see a musical number at the Kravis Center, or Satchmo at The Waldorf at the Palm Beach Dramaworks. There is always something to do in Downtown West Palm Beach.

There are many free concerts with artists like Parmalee, Bobby McClendon and the Samantha Russel Band at the Meyer Amphitheater. While you’re enjoying music, you could also enjoy life-seize Pong, Jenga twister and more, great for both adults and kids.

$4 Billion sale

Largest sale in sports history
 

In 2014 former Microsoft CEO Steve Ballmer became the new owner of the Los Angeles Clippers. Ballmer would pay a record $2 Billion for the NBA Franchise, most ever for any sport. In 2000 UFC was purchased for $2 million, and in 2016 is now sold for a record $4 Billion dollars. News of the record breaking sale was announced by William Morris Endeavor & International Management Group. The new owners make up a partnership of WME (William Morris Endeavor), IMG (International Management Group), MSD Capital, and KKR global investment firm.The Abu Dhabi government’s Flash Entertainment (Zuffa LLC) still owns 10 percent of UFC. 

In the last decade UFC has become a global force in the sports world. Last year alone UFC generated an estimated $600 million in revenue while attracting a growing audience of millennials. Millennials make up the most coveted demographic advertisers and TV networks. UFC fights are shown in more than 156 countries and its events are the top sellers on pay-per-view TV.

The Olympic Size Rio PR Disaster

 There has been nothing but horrible reportings from Rio. 

  • mosquito-borne Zika virus
  • unpaid policemen at the airport greeting visitors with a sign “Welcome to Hell” 
  • overcrowded hospitals not taking patients
  • body parts in the water
  • drug dealers in favelas selling drugs with Olympic rings on the packaging
  • new bike paths falling apart and killing cyclists
  • incomplete subway lines
  • a fire forcing the Australian Olympic team robbed while evacuating 

At some point, yes these all were true, but have been ridiculously repeated and exaggerated. 

One writer traveled to Rio off of his own penny:

"E. M. Swift Cognoscenti contributor
E.M. Swift wrote for Sports Illustrated between 1978 and 2010, covering a wide range of sports but specializing in the Olympics. He is now a freelance writer." 

Swift has nothing but good things to say about what is going on in Rio.

Swift writes, "It’s a shame. In four days I literally haven’t seen a mosquito, despite tempting fate with a three hour hike through a mountain jungle and dinner at an outdoor cafe."

He hasn't seen a mosquito, people are nice,  he feels safe and the beaches are stunning. It is a shame. He writes how the tickets are very affordable, however some of the pricier tickets are still up for grabs, probably due to the bad media coverage/lack of PR, meaning the corporate big dogs are staying away, but the locals are supporting it. 

I used to want to be one of the newscasters, to report the good that is going on in the world, however, even when something positive happens, the media tends to put on a negative twist. They are also told what to say, so for me to be a newscaster, I would need my own station. 

Have you every counted on what the media is reporting? Make a tally on the positive and negative for one hour. I will give you a high five if you can get the positive column up to 5. 

I understand negative things happen, every second of the day, but why does it need to be dwelled on and repeated 39,443,645,432 times. 

What happened to focusing on the positive, and more positive things shall come? 

I hope to one day have a station that reports the truth and the positive things going on in the world, sometimes you may just have to look a little harder, or see for yourself, as Swift has done with the Olympics in Rio. High five Swift. 

See his full article here: http://www.wbur.org/cognoscenti/2016/08/02/rio-olympics-bad-press-2016-e-m-swift