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Public Relations?

Build Relationships

Identify your target audience. Where do they go? Develop a relationship with them. In the same breath of relationships, value your customers feedback, positive or negative. 


What is going on in the media?

Some may not have a problem with this one, but if you are like me, time is something very hard to find, and I have to make it a point to check out social media, exploring new events, offers and trending topics. You could find bloggers, reporters etc who write about specific industries. Who are they? Write them an email, invite them to one of your events, nurture these relationships. 


Clickworthy Content

Write about something interesting. Period. 
 


Stand out

As a business, it needs to stand out. Look at your logo. Your website. Does it stand out? Connect to your target audience, not only as a business, but as a person. Follow other companies, maybe not your competitors, but you get the idea. 


What is working? What is not working?

Some techniques work for some businesses and some do not, always evaluate what is working and what is not working. If you are not going to hire a PR team, at least have a plan. Adjust what is working and what is not working and move on. 
 

Top 3 PR Mistakes Businesses Make

1. Relentless Cold Calling

Yes, there are still businesses out there that cold call. You may even receive a few here and there. While personally, I do not recommend it, if you feel you must cold call, have a plan and do not even try calling the person more than once a month. There is a point where it could seem like harassment, then not only do you lose connectivity and warmth, you also lose credibility. Need a plan? 

 

2. Shoving your business in their face

Unless they ask, please don't shove your card in their face. The worst thing you could do, even at a networking event, is, "here's my card, give me yours, thanks." Unless, you are not interested in doing business with them, you're collecting cards for your boss (which you do not like very much), or you're a list builder, please refrain. Would like tips on turning strangers into prospects?

 

3. Business Page, Too much Business

Well of course post about your business on your business page, but be careful not to over do it. Some Facebook Business Pages have almost every post about their business. Yes, I understand you are trying to promote your business, but be careful, it's comparable to relentless cold calling and shoving your card in someone's face. Tips on warm posts?