About DVK PR & Marketing: South Florida’s Revenue-Focused Digital Agency
The DVK Vision: Marketing Measured by Net Profit
At DVK PR & Marketing, we bridge the gap between high-end creative marketing and hard-nosed business operations. Most agencies focus on "likes"; we focus on Lead Generation and Net Profit.
Based in West Palm Beach, we serve as a high-growth partner for businesses throughout South Florida—including the construction, home remodeling, and hospitality sectors. We believe that marketing should never be a mystery. It should be a transparent, data-driven engine that turns every dollar of spend into measurable revenue.
Our Core Focus: The DVK "Relay Race" Workflow
We don't just "post to social media." We execute a synchronized, multi-phase strategy designed to penetrate markets and capture market share.
1. Authority Building (SEO & Content)
Our SEO Strategists and High-Intent Copywriters build digital dominance. By creating "Mother" content and technical search optimizations, we ensure your brand is the first thing potential clients see when searching for your services in Palm Beach and Broward County.
Technical SEO: Optimizing site speed and Core Web Vitals.
Search-First Content: Long-form, authoritative blogs that convert readers into leads.
High-Retention Video: Short-form video editing (Reels/TikTok) designed to stop the scroll.
2. Aggressive Lead Generation
We don't wait for the phone to ring. Our Lead Generation Specialists actively hunt for your ideal customers.
Data-Driven Scraping: We extract high-quality leads daily, specifically targeting owners in industries like Impact Windows, Kitchen Remodeling, and Roofing.
B2B Networking: Personalized outreach on LinkedIn and Instagram to build direct relationships with local decision-makers.
3. Conversion & Nurture
Our Appointment Setters qualify interest in real-time. We bridge the gap between "cold interest" and a "ready-to-buy" meeting, ensuring your sales team is only speaking with qualified prospects.
The Operational Edge: Profit-Driven Tools
What makes DVK unique is our ability to understand the numbers behind the sale. While we are a marketing-first agency, we know that top-line revenue only matters if it survives your bottom line.
Financial Modeling & Operational Recommendations
Our leadership team brings over 20 years of experience in revenue management and margin optimization. We provide our clients with custom financial modeling tools, such as:
Tailored Spreadsheets: Analyze your specific profits and operational costs against your unique pricing structure.
Margin Analysis: Ensure your marketing spend aligns with your gross margin goals.
Operational Reviews: We can review your QuickBooks and CRM to provide actionable recommendations, identifying underperforming trends and protecting your pricing integrity.
We don't just deliver leads; we give you the tools to ensure those leads are profitable.
Industry Expertise: Restaurant & Hospitality Consulting
For our hospitality clients, DVK offers a level of expertise rarely found in traditional PR firms. Our specialized consulting is supported by veterans of Alain Ducasse’s global empire, with deep experience opening premier establishments in New York City, Miami, and Palm Beach.
From Adour and The Modern to Meat Market, our team understands the high-end fusion of Latin, French, and Asian cuisine. We help restaurant owners master the delicate balance of farm-to-table operations and aggressive local marketing to capture the modern American palate.
Leadership & Vision
Our founder brings over two decades of experience in Communications and Advertising, having worked with some of the top firms in Philadelphia and New York before launching DVK. With a background that spans high-level Public Relations, Social Media Management, and National Brand Expansion, she ensures that every client receives a "DVK-Standard" strategy.
We have successfully scaled brands in Real Estate, Construction, Finance, and Retail by finding the unique "personality" of a business and showcasing it to a targeted market.
Why Choose DVK?
We are not just a "marketing vendor." We are your Growth Partner. * Relentless Integrity: We work in the best interest of your profit margins.
South Florida Experts: Deep roots in the Pompano, Fort Lauderdale, and West Palm Beach markets.
Full-Cycle Strategy: From your Website and SEO to your CRM efficiency, we oversee the entire revenue engine.
Owner: REBECCA KERCHAK
Rebecca Kerchak has her bachelors in Communications and Advertising and has been in the PR/Marketing industry since 2004. With over a decade of experience, she has a unique and fresh look at PR and marketing.
She fell into marketing, helping a law firm in 2003. In 2004, Facebook was only available for college students, so when it became available for business, she had an upper hand in helping them learn how to use it or just manage it for them. After she graduated with her Bachelors in Communications and Advertising, Rebecca honed her craft at American Advertising in Philadelphia which was one of the best in its time, heading up many of its divisions: Pubic Relations, Event Planning, Advertising, Social Media, Radio & Newspaper.
Sometime after moving from American Advertising in Philadelphia and onto NY, Rebecca was at a few Marketing and Public Relation Agencies, but it didn’t feel right. This was due to high fees, outsourcing, and up-charging. She spent her time freelancing and eventually turned the freelancing into a company, DVK PR & Marketing, named after her son who helped convince her to do it.
What industries have she and DVK helped? Real Estate, Construction, Law, Retail, Beauty, Finance, Restaurant, Fashion, Medical, Investments, Yachting…and the list goes on. The experience in a certain industry can be helpful, however, she believes each business has its own limitations and "personality". She takes pride in finding the personality of a business and then planning the best way of showcasing it to specified target markets on a variety of platforms within the industries' limitations and budgets.
Rebecca was born in North Warren, Pennsylvania, by Lake Erie, grew up in Sinking Spring, PA, close to Reading, playing basketball, soccer, softball, track, and went on to compete in the heptathlon in college. She has also lived a few years in Philadelphia, New York City, Miami, and West Palm Beach, finally finding her home in Palm Beach Gardens. Ms. Kerchak traveled all over the United States and to London, Germany, Amsterdam, Italy, France, Switzerland, Costa Rica, Jamaica, Bahamas, Dominican Republic, Mexico, Turks and Caicos, and more, truly believing traveling expands the mind. She now lives with her fiance and son in Palm Beach Gardens enjoying singing in a band (BlueReignBand.com), paddle boarding, instructing cycling classes at Palm Beach Sports Club, along with producing events as the President of Fashion For Humanity, a nonprofit, 501c3 organization.
Restaurant Consultant: CHEF DAVID VALENCIA
Chef David Valencia is credited with bringing the high-end fusion of Latin, French and Asian cuisine to the forefront of American palates. Born in Colombia, and a veteran of Alain Ducasse’s global empire, Valencia participated in the opening a series of New York City restaurants; Adour, The Modern, The Plaza’s Oak Room, Catch with Top Chef winner Hung Huynh, Pier 9 and other locations; Fuse in Texas, Daniel Stern’s R2L in Philadelphia, Catch in Miami and Meat Market in Palm Beach.
Before coming to the United States, only knowing how to say "no" in English, Valencia was cooking farm-to-table in Colombia. His large family parties typically involved killing a pig, butchering and then preparing. To him, helping to cook an animal, start to finish was normal. David Valencia carries this appreciation for where food comes from and how it is prepared with him in his preparations today at Caviar Russe in Miami.
From a young age, Valencia showed a talent for cooking, running a Pizzeria in Monticello at age 16. It was his talent here which led a local hunter to request him to cook breakfast, lunch and dinner for an upstate hunting club of around 40 hunters. Valencia took the opportunity very seriously, with little culinary experience and no clue how to cook venison, the Manhattan transplant implemented the vigorous research of recipes and by the next morning was in the kitchen cooking breakfast. The hunters' love and appreciation of his food drove him to go to culinary school in New York City and eventually brought him to the Executive Chef of Caviar Russe, showcasing a menu with caviar, raw bar and crudo-inspired cuisine to most recently the Executive Chef of Costa Palm Beach.
Read more about Chef David Valencia, his experience, press and how he can help with your private event of restaurant.